Add Conversion Tracking to your Booking Widget

Conversion tracking can be useful for finding out which of your adverts are performing well, which ones lead to bookings and the types of these bookings.

For security reasons Planfy doesn’t allow you to add Javascript to your booking widget. It is also likely you will need to work with cookies, so the method we suggest allows you to handle all this directly from your website.

For the adverts themselves you should direct traffic to your website, where you will likely drop the initial tracking code. Most advertising platforms allow you to track various parts of the journey so you can track CTR, Leads and Conversion.

To track conversions you will need to trigger some tracking code after the booking is complete. You can do this using the “Redirect After Booking” setting which can be configured separately for each service. This allows you to setup a different conversion page on your website for each service.